Now that I am back from the chaos of IAAPA, I was able to step back and reflect on the show, our company, and the many discussions I had at our booth. I wanted to share some quick thoughts about us and the industry as a whole.

A term I heard mentioned more often this year at the show was ‘Social Gaming.’ For us at Battle Company, social gaming has always been at the heart of what we do. We all know attractions such as laser tag have thrived because of social interaction. When things like Virtual Reality popped up, players became isolated into smaller groups with headsets and digital avatars, losing the face-to-face experiences, laughter, smiles, and seeing the excitement that are at the core of social gaming. For a time, some Operators were convinced the virtual world would somehow be better than reality. But it’s clear… Simple and fun real-life interactions experienced together are the heart and soul of family entertainment.